Introducing Health Lab
Approximately a 3-minute read
- Featuring Michigan Medicine experts, informational health and medical science content, patient stories and more, the former Michigan Health and Michigan Health Lab blogs can now all be viewed in one convenient location: Health Lab.
- The Michigan Medicine publication has continued to grow since its launch in 2016, reaching over 45 million pageviews and over 21,000 subscribers.
- Sign up for the weekly Health Lab newsletters to get articles sent straight to your inbox and never miss out on the latest stories.
Two of Michigan Medicine’s most popular publications have now transformed into one powerful publication called Health Lab.
Featuring the same Michigan Medicine world-renowned experts, and informational health and medical science content, the stories and articles from the former Michigan Health and Michigan Health Lab blogs can now all be viewed in one convenient location, with a refreshing new look.
“We’ve thought about the decision of combining the two blogs for years. Through newsletters and more, we continuously noticed a pattern of crossover interest from our readers,” said Mary Masson, director of public relations in the Michigan Medicine Department of Communication, who has overseen the publication since its inception in 2016. “Those interested in our research-specific content were also clicking on stories related to health and wellness, and vice versa. This feels like a natural merge that will offer our Health Lab audience a more comprehensive, one-stop-shop experience, with all of these important topics to read in one place.”
Hitting its 7th year, Health Lab has continued to grow since its launch in 2016, reaching over 45 million pageviews and over 21,000 subscribers to its two newsletters, Health & Wellness and Research & Innovation.
Articles on the platform run the gamut from innovative research and dramatic patient stories to straightforward health advice and disease management tips.
Whether you’re learning how to stay safe from the flu, reading about a rare conjoined twin separation surgery, learning about the potential benefits of pickle juice for cirrhosis cramping or about a new immune target for treating cardiovascular disease, there’s endless information on Health Lab to learn and explore. Doctors, nurses, pharmacists, therapists and more are featured in stories that are published Monday through Friday.
The Michigan Medicine Department of Communication partners with all the divisions and departments across the institution to tell these stories to the public in a way that’s easy to understand, helping the Ann Arbor community, and beyond, become more health savvy and aware.
“All our stories are approached with the thinking of ‘how best can we explain this so that someone with no science or medical background could understand this important information, and not only retain it, but also share it with the family and friends,” Masson explained.
Subscribe to Health Lab newsletters
Only interested in health advice and wellness? Or want more on the latest medical research studies and lab work? Want both? Sign up for the weekly Health Lab newsletters to get articles sent straight to your inbox and never miss out on the latest stories.
Want free Michigan Medicine gear? Mark your calendar!
Health Lab will be hosting promotional tables throughout the hospital campus this upcoming spring and summer, which will include free Michigan Medicine giveaways and a chance to win a grand prize full of Michigan Medicine gear.
Come visit the first table on Wednesday, April 12 at the Towsley Triangle from 11 a.m. – 2 p.m.
You must be logged in to post a comment.