Communication efforts aimed at helping community regain confidence in receiving medical care
As Michigan Medicine continues to expand availability of non-COVID care, it is essential that the organization helps rebuild confidence among the community regarding seeking medical care and not putting off necessary medical attention.
A number of communication tactics are being implemented to support this effort, including expanded web content, social media communication, messaging to referrers and patient communications.
Beginning this week, a new TV ad was launched:
Watch for the ad to air on all four major TV networks (during news broadcasts in particular, as well as during popular shows such as the Today Show, Ellen, The Voice, Survivor and many others over the course of the next month), as well as on digital television (Hulu, etc), social media and in display ads online.
The ad is designed to not only help answer questions communities have about seeking health care during a pandemic, but also to connect back to who Michigan Medicine is and what distinguishes the organization as the leaders and best in health care.
Importantly, the advertising campaign is funded through funds already paid to Michigan Medicine’s advertising agency for a different project that have been re-allocated to this important work.