New digital resource offers prospective students, residents and fellows an insider’s view of life at Michigan Medicine
There is a new digital resource that offers prospective students, residents and fellows an insider’s view of life at Michigan Medicine.
The website, called the Go Blue Guide, launched this week and is designed to provide concise, high-impact information about Ann Arbor and Michigan Medicine resources to learners considering coming to Michigan for a medical or biomedical education program.
The Guide was developed by a team from the Department of Communication working in partnership with stakeholders from the Medical School Office of Admissions, the Office of Graduate Medical Education, and the Office of Graduate and Postdoctoral Studies.
Throughout the project, the team also worked directly with learners to create a user-centered site that will be easy to navigate and contain valuable information.
“We know from talking with learners that easily accessible, authentic information about Michigan is so important during the process of choosing an institution for school or a training program,” said project lead Kelly Davenport, a user experience specialist and project manager for the Department of Communication. “This site is designed to amplify tips and advice from current learners, and pull together a bunch of stuff in one place that would be otherwise hard to find.”
The Go Blue Guide covers:
- Fun things to do in Ann Arbor and why it’s a great place to live.
- Resources on health and wellness.
- How to find housing.
- Understanding transportation options (parking, bus, rideshare, etc.).
- How to get to Ann Arbor and hotel options for a campus visit.
- Campus support systems and programs, including diversity, equity & inclusion resources, student / trainee interest groups, disability accommodations, and child-care options for learners with children.
If you’re interested in using the Go Blue Guide, you could:
- Replace your existing “About Ann Arbor” website content with a link to the Go Blue Guide. Not sure the best way to do this, or not sure if the information on your site is covered on the Go Blue Guide? Contact email@example.com for consultation.
- Promote the Go Blue Guide on your social media channels and in your training program recruiting materials.
- Give or collect feedback from learners in your department. Is there an important resource we missed? Tell us about it! You can send feedback to Maria White, lead brand manager, at firstname.lastname@example.org.
Explore the new site for yourself at goblueguide.medicine.umich.edu.
The Go Blue Guide project team included: Kelly Davenport (Department of Communication); Catherine Garber (Graduate and Postdoctoral Studies); Jennifer Jaremski (Department of Communication freelancer); Samuel Rentsch (Internal Medicine); Chris Rupkey (Graduate Medical Education); and Maria White (Department of Communication).