Signs of the times: Digital signs help employees stay in the know
They’re hard to miss as you traverse the academic medical center — television screens with important messages and information for employees have been installed across the organization.
From ambulatory care clinics to University Hospital and everywhere in between, high-traffic employee areas have been equipped with digital signs to help improve communication and keep employees up-to-date on all that’s happening at Michigan Medicine.
The 170+ signs are the result of a collaborative project between the facilities planning and development team; construction and engineering; Health Information Technology & Services; Information & Technology Services; the Department of Communication and the Department of Finance.
Enhancing the employee experience
The digital sign project launched in 2016 with employees in each collaborating department working together and contributing their expertise to get the signs up and running.
They are designed to provide a visual medium that enables faculty, staff and students to receive relevant and engaging information and enhance the employee and learning experience.
In addition to rotating slides, each sign includes important phone numbers, a U-M bus tracker (if appropriate) and event information.
Get your message out there
Every digital screen is managed by a local content manager.
Those managers do not create content; however, if you have any material you would like posted, please contact them for assistance. To find the local content manager in your building or area, click here.
So what type of material is relevant to be posted on the digital signs?
All content should:
- Be appropriate for and open to your entire building, department or area;
- Provide updates and resources to employees;
- Recognize the work and dedication of faculty and staff;
- Offer reminders about important deadlines; or
- Make announcements of new department or unit programs and initiatives
Content should not include:
- Personal messages;
- Political statements;
- Commercial brands or advertising; or
- Events and activities not supported by Michigan Medicine or the university
The best digital signs are ones that are eye-catching and informative. They should not include too much text, but the text should answer basic questions: who a message is directed toward, what the message is, and how an individual should act upon seeing the message.
Signs should be 1920 x 1080 pixels in size and be sent to content managers in the JPEG format.
For more information about the digital sign project, or if you have any questions, email email@example.com.